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Magazines

Research World (October 2007)

Market research is becoming more business-driven as the financial world takes an increasing interest in marketing information and insight. But what levels of compensation are investors looking for, how will they be delivered and how will this affect...

Catalogue: Research World 2007
Author: ESOMAR B.V.
October 1, 2007

Magazines

Research World (November 2006)

With the exponential growth in population, issues in the public sector are ever more complex, they range from how to tackle poverty and social exclusion, to dealing with the ecology and environment, from improving healthcare to the integration of...

Catalogue: Research World 2006
Author: ESOMAR B.V.
November 1, 2006

Research papers

Understand Africa

Africa is the world's most diverse and most challenging continent for marketers: normal rules of research do not always apply. African markets have a bad reputation, enhanced by media bias, preconception and prejudice but the continent as a whole has...

Catalogue: Congress 2006: Foresight
Author: Tendai Mhizha
June 15, 2006

Magazines

Research World (April 2004)

Twenty providers that account for over 80% of the worldwide marketing research turnover, or even ten companies being responsible for over90% of global turnover in 2010, is this probable? The degree of concentration has already risen to this level in...

Catalogue: Research World 2004
Author: ESOMAR B.V.
April 1, 2004

Magazines

Research World (November 2003)

With a strong domestic economy and positive signs for the advertising industry, some Australian research company heads are concerned that overall growth in the research industry is falling behind general economic growth. Meanwhile, first estimates...

Catalogue: Research World 2003
Author: ESOMAR B.V.
November 1, 2003

Magazines

Research World (July 2003)

For the fifth year in a row the once robust US market for commercial market, media and public opinion research growth rate declined, with 2002 increasing 2.4%, or just 0.8% after inflation. But 2003 seems to hold a little promise.

Catalogue: Research World 2003
Author: ESOMAR B.V.
July 1, 2003

Magazines

Research World (June 2003)

The market research industry in France is coping reasonably well with the economic slowdown, but growth is unevenly distributed, as is optimism. For most agencies this is a time for battening down the hatches until hoped-for recovery in 2004.

Catalogue: Research World 2003
Author: ESOMAR B.V.
June 1, 2003

Magazines

Research World (April 2002)

The English language has been a valuable asset to the UK market research industry, which it has exploited skillfully as interest in international research programmes has grown. The market continues to expand, but a growing number of European and US...

Catalogue: Research World 2002
Author: ESOMAR B.V.
April 1, 2002

Magazines

Revue Française du Marketing 2002 (N. 187)

Le marché mondial du luxe a connu un développement spectaculaire dans les années 80. Sontaux de croissance annuel était de 20% en 1984 puisde 25,5% en 1989. Les années 90 ont, bien sur, marqué un ralentissement certain, du fait d'un...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
February 1, 2002